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Thursday, July 31, 2014

Research Initiative: Test the Impact of a Radio Campaign Addressing Child Mortality


DEVELOPMENT NETWORKS - The Communication Initiative's Social Networking Space

Introduction and comments:

Development Media International (DMI) is conducting a 3-year randomised controlled trial to test the hypothesis that a radio campaign can reduce the large number of children dying before their fifth birthday in Burkina Faso. As detailed at the link below (see Related Summaries), the research involves the broadcast, beginning in March 2012, of health messages using radio spots (60-second adverts) and radio phone-in programmes. With the goal of engaging the public with health issues in order to change behaviours, this is a research initiative to evaluate a public health intervention delivered to 7 randomised geographic areas (clusters) across Burkina Faso with 7 additional clusters being used as controls.

Supervised by 2 people affiliated with the London School of Hygiene and Tropical Medicine (LSHTM), this independent survey is based on interviews with 5,000 mothers in the 7 intervention zones and 7 control zones halfway into the research intervention period (midline data).



"For a full summary of the midline results please go to this link where there is also a link to the DMI summary paper."

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