Report - Health Misinformation: Public Perceptions of Threat to the UK

A London School of Hygiene & Tropical Medicine report

Published: 28 September 2026

Authors: Pete Wilton & Dr Ben Kasstan-Dabush

Foreword

The London School of Hygiene & Tropical Medicine (LSHTM) has a long track-record of developing innovative approaches to countering false or misleading health information (health misinformation). While health misinformation has always been with us, in the last few years changes to the technological and political landscape have enabled it to spread further and faster around the world, threatening to undermine trust in health experts and institutions.

That was why in January 2025 LSHTM launched a new initiative focusing on fighting dangerous health misinformation in the UK through interventions in the media, online, and on social media. While misinformation is global the response often has to be national or even local and what we quickly realised is that there is still a lot we don’t know about the prevalence and impact of health misinformation in the UK.

How equipped are Britons to identify false or misleading health claims? What do they do to factcheck if these claims are true? Are our fears about the harms of health misinformation on the UK population justified? And, if they are, who is being harmed and how can we help them to protect themselves? These were just some of the questions we had.

Of course one survey was never going to give us all the answers, but we believe the findings detailed in this report are an important first step towards gathering some of the ‘missing evidence’ on health misinformation in the UK. We hope that this report will help to motivate and inform all those working to make ours a healthier, stronger society.

Professor Liam Smeeth
Director, London School of Hygiene & Tropical Medicine

Continued . . .

My source: BBC Radio 4 Woman's Hour - 36mins 
https://www.bbc.co.uk/sounds/play/m0032qn8

'How can medical misinformation harm women, and how do we combat dangerous myths? Nuala McGovern is joined by former consultant breast surgeon and cancer survivor Liz O'Riordan and Dr Rachael Kent, whose academic research focuses on the impact of digital technology on mental and physical health.'