Hodges' Model: Welcome to the QUAD: Communication - "See what I mean?"

Hodges' model is a conceptual framework to support reflection and critical thinking. Situated, the model can help integrate all disciplines (academic and professional). Amid news items, are posts that illustrate the scope and application of the model. A bibliography and A4 template are provided in the sidebar. Welcome to the QUAD ...

Wednesday, November 23, 2022

Communication - "See what I mean?"

"Lasswell (1948) claimed that an act of communication was adequately explained only when every aspect of his famous question had been answered:

who - says what - in which channel - to whom - with what effect?"

Lasswell, H.D. (1948) The Structure and Function of Communication in Society. In Bryson, (ed.), The Communication of Ideas, Harper & Brs.


 INDIVIDUAL
|

INTERPERSONAL
   :     SCIENCES             

HUMANISTIC --------------------------------------  MECHANISTIC     

SOCIOLOGY
  :   POLITICAL
|
GROUP


who

says what
in which channel

to whom

with what effect?


My source: 

Morgan, John. & Welton, Peter.  (1992).  See what I mean? An introduction to visual communication. London :  Edward Arnold. pp.2-3.  http://www.loc.gov/catdir/enhancements/fy0638/92229403-t.html


See also - the concept of information remains an interest here:

Jones, P. (1996) Humans, Information, and Science, Journal of Advanced Nursing, 24(3),591-598.

Jones, P. (1996) An overarching theory of health communication? Health Informatics Journal,2,1,28-34.