[IBPnetworkGlobalConnect] 🎉 It's live: the investment case for pleasure-based sexual health

*Shared via the IBP Network Global Community of Practice hosted by the WHO Department of Sexual Reproductive Maternal Child Adolescent Health and Ageing. Learn more at www.ibpnetwork.org*

Dear pleasure champions,

Our new research, The Investment Case for Pleasure-Based Sexual Health, is officially published in BMJ Global Health.

Read it here: https://gh.bmj.com/content/11/8/e024479

Read the One Pager here: https://thepleasureproject.org/wp-content/uploads/2026/08/PleasurePays-2.pdf

Headline finding: making sexual health services pleasure-inclusive for young people returns $23 for every $1 invested, across 99 countries. Full details, plus everything you need to help spread the word — captions, hashtags, visuals for you to use, the works — are in our media pack: https://drive.google.com/drive/folders/1FSrXz5XO1qYiZX9NoExBvvc51nCpmT-H?usp=drive_link 

We'd love it if you shared it with your communities and whomever you think needs to read it; this is exactly the kind of moment we built this toolkit for. Instructions inside!

Thank you for being part of this movement with us, reach out to me at any time if you have questions.

Warmly,

Elena and The Pleasure Project Team

Elena Ascione (lei/she/her) 

Strategic Communication Lead

e:     elena AT thepleasureproject.org

w:    www.thepleasureproject.org

 

n.b.My source as indicated. When I first read this, I did a double-take, but all good in the end! PJ