Book: Narrative Economics - "Happy Care-day to me!"
"Stories matter. It's a truism for journalists, but not much for economists. Robert Shiller, the Yale professor and Nobel laureate who predicted the housing crisis and also put behavioural economics on the map, aims to change that in a book dedicated to the thriving field of narrative economics."
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| Narrative Economics: How Stories Go Viral and Drive Major Economic Events |
INDIVIDUAL
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INTRA- INTER-PERSONAL : SCIENCES
HUMANISTIC -------------------------------------------------- MECHANISTIC
SOCIOLOGY : POLITICAL
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GROUP
| (My) mental health (My) narrative | (My) physical health "While many economists are still busy creating mathematical formulas to decode and contextualise our supposedly "rational" behaviour - |
... people's actions are more often based on human interest stories than hard data." narrative behavioural | (Who owns your story?) economics economics |
"Novelty often catches on - Shiller explains how the "Happy birthday" song, which used the same tune as an earlier piece of music, was much more successful because it allows us to place our own name in the lyrics."Just imagine if there was a tool in health care, social care, education - formative, professional and lifelong learning, that was generic and suited to personalisation whatever the context - whatever the name and story?
My life chances - my health career ...
Rana Foroohar, Stories of value, FT Weekend. Life&Arts, 2-3 November 2019, p.10.
orcid.org/0000-0002-0192-8965