Capital -ism in Hodges' model

The New Nature of Business

'In The New Nature of Business, Luc's son André, now vice-chair of Roche, and co-author Peter Vanham lay out how to bring these parallel tracks together. "The business of business isn't just m of business," they write. "The business of business is to at least preserve and where possible expand the world's human, social, environmental and financial capital." 

 The book makes the familiar case that maximising short-term profit leads to long-term destruction of value. But it also suggests that a "narrow focus on [reducing] carbon emissions" could have dangerous unintended consequences. Those four "capitals" depend on one another, write Hoffmann and Vanham. They call for nothing less than a systemic change to a "sustainable, inclusive form of capitalism, with new principles, and new practices".

The most interesting parts of the book describe Hoffmann's path to the realisation in the early 2000s that the profit- making power of business should be harnessed in the quest for sustainability.' (My emphasis with some re-formatting.)

Hill, A. (2024) The sweeter pill, FTWeekend, Life&Arts, 28-29 September. p.11. 

individual

|

INTERPERSONAL : SCIENCES

humanistic ------------------------------- mechanistic

SOCIOLOGY : POLITICAL

|

group

HUMAN	ENVIRONMENTAL the new nature
SOCIAL	of business FINANCIAL

Andre Hoffmann, Peter Vanham (2024) The New Nature of Business: The Path to Prosperity and Sustainability. London: Wiley. ISBN: 978-1-394-25754-6

Previously: 'capital' e.g. 'Capital Patient' :: 'Patient capital'.