Children: FACE the past, future, your social media, Capitalism

INDIVIDUAL

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    INTERPERSONAL    :     SCIENCES               

HUMANISTIC --------------------------------------  MECHANISTIC      

SOCIOLOGY  :   POLITICAL 

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GROUP

MENTAL HEALTH and WELLBEING LIFELONG LEARNING   KEY LITERACIES  PSHE EDUCATION -  Personal, Social,  Health and Economic

The Face

'Apps such as TikTok and Instagram are filled with videos of young girls and teenagers advising their peers on elaborate skincare routines, especially through a popular line of content called "Get Ready with Me". Parents have sounded the alarm over this trend, while recent medical literature has recognised the phenomenon of "cosmeticorexia", also called "dermorexia", defined as a culturally reinforced preoccupation or obsession with achieving "flawless" skin that can lead to "excessive, age-inappropriate or compulsive use of cosmetic products".'

'Italy is investigating a beauty retailer and make-up brand owned by French luxury group LVMH over claims their marketing has fuelled "cosmeticorexia", an unhealthy obsession with skincare among young girls. The Italian Competition and Market Authority (AGCM) said yesterday it was probing Sephora and Benefit Cosmetics for suspected "unfair commercial practices" with the promotion of skincare products such as face masks, serums and anti-ageing creams to girls as young as 10 years old. Those marketing campaigns were carried out mainly via social media, the  regulator said, leading young girls to "compulsively" buy such products.'

My sources: Amy Kazmin, LVMH's Sephora probed in Italy over fuelling young girls' skincare obsession, FTWeekend, 28-29 March 2026, p.1. FTWeekend and The Times. Reviews.

London visit February. Waterstones, Foyles, Hatchards & others.

Book image: https://www.amazon.ca/Face-Cultural-Fay-Bound-Alberti/dp/1538766531
 

Previously: 'health' : 'face' : 'child' : 'obsession' : 'social media'