Axiology, concept, horizon
"The hypothesis that thinking is founded in valuation requires for its development what philosophers call "axiology," the philosophic study of values. Of course, values are not phenomena that float into view, stimulating a "philosophy of values" to study them. Rather, it will be argued that values should be conceived of as the universal character of everything. Axiology, therefore, is the study of things with regard to their value dimension. An axiology of thinking is a study of the various roles of value in thinking." p.12.
"An image is the horizon in terms of which our definitions of its contents makes sense. It is like a mental picture of the rough outlines of the world: it handles information by giving each datum a position relative to the rough outlines." p.36. | "A concept is a way of mentally grouping various components whose combination is valuable because of a normative measure. The "real" identity of things comes from the normative measure of which their de facto harmony is an approximation." p.84.
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Neville, R.C. (1981) Reconstruction of Thinking, New York: SUNY.