Hodges' Model: Welcome to the QUAD: advertising

Hodges' model is a conceptual framework to support reflection and critical thinking. Situated, the model can help integrate all disciplines (academic and professional). Amid news items, are posts that illustrate the scope and application of the model. A bibliography and A4 template are provided in the sidebar. Welcome to the QUAD ...

Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Wednesday, July 22, 2026

I don't want to look cool ...

individual
|
INTERPERSONAL
: SCIENCES             
humanistic ------------------------------- mechanistic
SOCIOLOGY : POLITICAL   
|
group

"What is it with all this 
stuff, tat, rubbish 
they try to sell you? 
I don't want to look cool:

 

 
... what I want is for those 
with the power, to 
keep the planet cool."

 

Tuesday, March 19, 2024

Chocolate for breakfast? What choice in Gaza?

Individual
|
      INTERPERSONAL    :     SCIENCES               
HUMANISTIC  --------------------------------------  MECHANISTIC      
 SOCIOLOGY  :    POLITICAL 
|
Group
What am I doing?

Define: 'nutrition', 'evidence-based policy', and 
'food security' ...

What are we doing?


Sainsbury's



The first time - ages ago - I noticed chocolate in cereals, I was shocked, incredulous and yet did nothing. The other day I asked to speak to the manager in Sainsbury's and complained (non-personally) and will in other stores.

The irony now is the choice the people can exercise in Gaza - is food being used as a weapon of war?

https://www.thegrocer.co.uk/hfss/nestle-withdraws-nutritious-claim-in-row-with-henry-dimbleby-over-kit-kat-cereal/678914.article (subscription required)


Jones P, Wirnitzer K. Hodges’ model: the Sustainable Development Goals and public health – universal health coverage demands a universal framework. BMJ Nutrition, Prevention & Health 2022;0:e000254. doi:10.1136/bmjnph-2021-000254

For Dr Wirnitzer's work please see:

The NURMI-Study (NURMI – Nutrition and Running high Mileage)
https://www.facebook.com/nurmistudy

From Science 2 School: Nachhaltig gesund – bewegt & veggie
https://www.science2.school/

Monday, February 26, 2024

HIFA Discussion: Alcohol Use Disorders - Language 'being drunk'

----- Forwarded message -----
From: Peter Jones, UK <hifa AT hifaforums.org>
To: HIFA - Healthcare Information For All <hifa AT hifaforums.org>
Sent: Sunday, 25 February 2024 at 06:35:47 GMT
Subject: [hifa] Alcohol Use Disorders (86)

This morning on Times Radio UK, Hugo Rifkind 1000-1300 from 10.58:30 UTC:

 https://www.thetimes.co.uk/radio/show/20240224-26978/2024-02-24 

- there was mention of research in Germany on language, finding that there are over 540 words for 'drunkenness' being drunk. Apparently, the key is adding -ed to many words.

https://www.research-in-germany.org/idw-news/en_US/2024/2/2024-02-19__I_m_gonna_get_totally_and_utterly_X-ed.__OR__Can_you_really_use_any_English_word_to_mean__drunk__

This stood out for me as Hodges' model can potentially encompass the full corpus of a language, with the various contexts in which language is applied/used.

Significant of course informationally, in evidence-based practice, and research, were 'definition of terms' are (usually?) essential.

Also reminded of national variation in clinical/medical terminology. Scottish slang for injection includes 'jag'.

For health communication and HIFA, clearly language is fundamental and presents a real 'can of worms' (sorry!) in sense-making, creating 'noise' in the communication channels.

Should health services/systems effect a (gradual) change (shift) of emphasis to education and prevention - with the requisite policy support (utopic?) then this will need to be addressed.

In checking this news, it appears Germany has a more acute problem with alcohol. Can anyone 'local' - please shed any light on this?

I will post again about the HIFA discussion with a week ... left and highlight the above.

Many thanks

Peter Jones
Community Mental Health Nurse and Researcher
CMHT, Prescott House, Salford NW England, UK (Mon-Tues)
Blogging at "Welcome to the QUAD"
http://hodges-model.blogspot.com/
http://twitter.com/h2cm

h2cmuk AT yahoo.co.uk

Sunday, August 14, 2022

Shining a light on Dark Patterns

 INDIVIDUAL
|
 INTERPERSONAL    :     SCIENCES               
HUMANISTIC --------------------------------------  MECHANISTIC      
SOCIOLOGY  :   POLITICAL 
|
GROUP

PERSONAL DATA^



PERSONAL
DATA


DATA, DESIGN
BIOMETRICS^


PERSONAL
DATA


 DARK 
 PATTERNS 





PERSONAL DATA*




CONTROL
TECH GIANTS
TRANSPARENCY
LAW
CONSUMER PROTECTION
...



*And the data of family members.
^Data that is specific to an individual, organic, can include fingerprint, facial images, DNA, behaviours (including keyboard use, online).


Prompt: Mention of 'dark patterns' on BBC World Service promoting their tech coverage.

Previously: 'interface(s)'

Tuesday, December 08, 2020

Gambling: First Team Standing

... not just the shirt on your back ...

 individual 
|
INTERPERSONAL : SCIENCES
humanistic ----------------------------------------------- mechanistic
SOCIOLOGY : POLITICAL
|
group
gambling?
gambling?
gambling?
TRANMERE F.C.


See also on W2tQ: gambling , addiction

Wednesday, January 08, 2020

BAD or FAB? Let the individual (child?) decide ..

individual
|
INTERPERSONAL : SCIENCES
humanistic ----------------------------------------------- mechanistic
SOCIOLOGY : POLITICAL
|
group - population


BaD



FaB



FaB



BaD



BaD: Betting and Despair
FaB: Football and Betting



https://www.independent.co.uk/sport/football/news/fa-cup-games-stream-betting-website-bet365-review-broadcast-rights-heads-up-mental-health-awareness-a9274791.html

#children
#publicMENTALhealth
#vulnerability
#exposure
#mentalpollution

#BeautifulGame? 


Tuesday, October 01, 2019

AI Governance & (Old) Chestnuts - When Healthcare is a Silo

individual
|
INTERPERSONAL : SCIENCES
humanistic ----------------------------------------------- mechanistic
SOCIOLOGY : POLITICAL
|
group - population
intelligence 





SMART

bias
safety
explainability

*(effect)?







 artificielle [ ;-) ]

V s
E i
R t
T u
I a
C t
A i
L o
   n
   s

Healthcare and Energy (Sectors)

bias, safety, explainability
unintended consequences

ZERO emissions


"There are areas where we need
to do the research before we know
 what are the right kinds of
 approaches to take".
Sundai Pichai

*(effect)?

REGULATION
Governance
Blanket vetting or Sector-by-Sector rules?

anti-competitive
privacy infringement
Advertising* (cause)
*(effect)?

Google AI principles



Source:
Bradshaw, T. (2019) Google chief urges regulators not to rush into AI crackdown, FT Weekend, 21-22 September, p. 15.

Saturday, August 24, 2019

Was that last post 'really' sponsored?*

It occurred to me that the last post would be ideal as a 'sponsored' effort. Many posts are incidentally, or voluntarily 'sponsored'. I wish a few were in fact. This commercial thought was prompted by an email three weeks ago that referred to mention of 'due diligence' in a post from 2009. The suggestion was that if I could add a link to an article by this real estate company, and let them know, then they could 'syndicate' this W2tQ. Reply sent, but nothing heard as yet.

In that last post I was careful to avoid referring to 'c*sme*ic', lest the floodgates open ;-) and this blog's potential 'long tail' be revealed.

In between the 'Barber's model' post: another email.

This, points to a post in March 2016 and (again) the possibility of collaboration. Their focus is Python and data libraries. Well this is really encouraging! I've replied, but I'm not sure if there will be a sponsored post, or something in the side bar. I've no time to fully understand 'SEO' and advertising. That is not the blog's objective. I am aware though that this blog is ancient and Google's algorithms have and continue to change.

Some income would help with conference registrations, accommodation and travel; and to revisit hosting which I cancelled recently (as unused). My main laptop (2017) is poorly too. They do get hammered a bit. Being conscious of 'false economy' in the politics of health, social care and the environment, perhaps I should return to the MacBook fold?

*It wasn't.

Wednesday, November 21, 2018

The - Profound Statement

individual
|
INTERPERSONAL : SCIENCES
humanistic ----------------------------------------------- mechanistic
SOCIOLOGY : POLITICAL
|
group

Big (ethical?) questions

BIG questions

"We can do this"


“Fund the NHS properly” 



The Profound Statement here is just the same ...

H2CM:

help 2c More - help to Listen - help to Care


Hitchens, D. (2018) Deep and meaningless, (When did advertising become so banal? The more starry-eyed the corporate motto, the bleaker the reality it conceals). THE SPECTATOR, 22 September. p.12.

Stern, S. Chanting fake mantras won’t save the NHS. Proper funding will, The Guardian.


Thursday, January 04, 2018

Hodges' model DoB = early 1980s. So it's obsolescent?

No Way!
The model is more relevant than ever...


individual
|
INTERPERSONAL : SCIENCES
humanistic --------------------------------------- mechanistic
SOCIOLOGY : POLITICAL
|
group
The 'discerning' customer


P PR PRI PRIN
PRODUCE - PRODUCT
chuck, drop, dump, bin. throw, fling, tip
DISPOSABLE - DURABLE
[left] 20% ink?
How many ink cartridges do you need?
How many blades...?
----------------------------
engineering

The discerning market?



"In passing the "Hamon Law," as it's known, in 2014, France became the first country in the world to open the door to sanctions for the widespread manufacturing practice of "planned obsolescence" - creating products pre-designed for failure at some point so that consumers will be enticed to replace them.
Specifically, the legislation outlaws "the use of techniques whereby the person responsible for placing a product on the market deliberately aims to reduce its lifetime in order to increase the replacement rate." David Schrieberg



Forbes.com David Schrieberg - Landmark French Lawsuit Attacks Epson, HP, Canon And Brother For 'Planned Obsolescence'

Halte à l’Obsolescence Programmée (HOP)

My source: Sage, A. French have last word on printers, The Times, September 20, 2017, p.40-41.

Tuesday, October 31, 2017

HIT: Health Information Technology? Wanna bet...?

individual
|
INTERPERSONAL : SCIENCES
humanistic --------------------------------------- mechanistic
SOCIOLOGY : POLITICAL
|
group

HIT on Vulnerable individuals


What do these words mean to you -
'Fixed'
'Odds'
'Betting'
'Terminals' ?

'Cognitive access'
Children
Gambling advertising in football


FIXED ODDS BETTING TERMINALS

Stakes £50 or £30 or £20 or £2

£300 per minute

Physical access

HIT - the button yet again...

"... not a single fixed odds betting terminal
among the 35,000 or so in Britain which
has ever had a losing week" Guardian
HIT on Relationships and Families

Breakdown

Loss of Social Capital:

Crime

Job-loss

'Civil Society'

"A Government gets the 
citizenry it legislates for"?




12-Week Public consultation

HIT to the gambling industry
60,000 jobs

Staff training & awareness

£1.8 billion market

HIT on Tax £700 million

Tracey Crouch MP Gambling Minister 




Source: Various

Tuesday, July 25, 2017

Advertising: The air that we breathe; or don't?

individual
|
INTERPERSONAL : SCIENCES
humanistic --------------------------------------- mechanistic
SOCIOLOGY : POLITICAL
|
group

Mental Pollution
Adbusters

Unbranded Advertising

Unbranded advertising of prescription medicines to the public by pharmaceutical companies (Protocol) 

Health - Literacy?

Digital Ad# Fraud
False / Fake Ads


Hodges' model makes explicit the divide between the public and the public's understanding of science.

Consider here the increased noise in advertising channels since the millennium as the media multiply, in addition to false advertising the rise of fake ads. Fake ads for jobs, drugs, goods and a littering of click-bait. Contactless plastic that touches the deepest oceans. Consumerism has become post-truth as any sense of 'standards' are undermined on several fronts.

The overlaps and increased complexity then become apparent.

# 'information'?

n.b. If I recall the source for the paper I will add it here!

Sunday, February 23, 2014

Man Runs a Loop-the-Loop (in Hodges' model - discuss?)

INTERPERSONAL : SCIENCES
humanistic ------------------------------------------- mechanistic
SOCIOLOGY : POLITICAL
individual






group - population

Saturday, January 11, 2014

moon, resources and Materialism


INTERPERSONAL : SCIENCES
humanistic ------------------------------------------- mechanistic
SOCIOLOGY : POLITICAL

individual
http://southbanklondon.com/republic-of-the-moon


group - population

Republic of the Moon
http://southbanklondon.com/republic-of-the-moon
(I missed this when it was in Liverpool!)

Additional links:

NASA Releases New Earthrise Simulation Video

UNOOSA: 34/68. Agreement Governing the Activities of States on the Moon and Other Celestial Bodies
http://www.oosa.unvienna.org/oosa/SpaceLaw/gares/html/gares_34_0068.html

Images:
Leonid Tishkov, Personal Moon - Republic of the Moon
http://www.artscatalyst.org/projects/detail/republic_of_the_moon_Liverpool/

Omega Speedmaster Moonwatch -
https://www.omegawatches.com/en-gb/?search=speedmaster+apollo

Sunday, March 24, 2013

Society (global trends?) that diminishes the greatest gifts

Last December 15th -16th Harry Eyres' column The Slow Lane in the FT Weekend (p.24) pointed me to the New Economic Forum's pamphlet entitled The New Materialism. Mr Eyres wrote about the The most precious gifts and the fact that things do not last like they used to. Quality lies in things that last, things that are worth repairing and repairable.

The piece prompted me to think back about some of the children's toys. Very gratefully received as gifts, guilt sprung when more of an impulse (impelled) buy: what about the amount of plastic, the oil, the probable lack of longevity in use, the longevity in decay and the some-other-where of waste and disposal?

Recall then the joys of the wooden train set, with non-toxic paint... The toy flung aside as the cardboard box is tossed, turned and crawled into and puzzled about. The reflection took me around a few towns too, the pound shops. It's good when you really can afford to make a choice about what you buy, about quality. The hammer, clearly not ready for hand: unbalanced once home. I'm not saying all 'cheap' screwdrivers are the same, but the slightest amount of torque and the handle is undone. Probably the one cheap find and sometimes free are the watchmaker's screwdriver sets. Eye-saving when the screw on the side of my glasses comes loose and the lens falls out on something soft thus far.

All the mass production and lack of love and care invested in making things - the loss of true craft, as Mr Eyres points out, makes me wonder whether this also pollutes the way we value our health.

Like so much advertising - conditioning - we recognize the true significance of what is happening only when forced to and we ourselves suffer a failure and 'break' in some way, to some degree.

This issue is provoking various responses. An example being Beck's Song Reader, an album released solely as sheet music.


Saturday, October 22, 2011

Information Prescriptions: Just don't say "job done" or "next!"

The information prescription (IP) is not new. It is what should be a routine intervention that benefits from such initiatives as the specific IP project in 2007, which also produced a final report in 2008.

If people today are expected to self-care, there are recognized problems when they self-information prescribe (or is that paternalism at work?). The provenance of information on the web is a key concern.

In the 1980s and 90s the prescriptions and the management of benzodiazepines in community mental health gradually emerged as a problem. Today (for our children and their children) there's an acute problem with the frequency of antibiotic prescribing. Listen to the informative and sobering BBC Radio 4 programme:


As people are directed to validated and creditable information resources we need to consider the bigger picture that a prescription ('plan') of any sort represents.

A response in the form of a drug/treatment or information prescription does (of course) not mean "job done".

Some follow up may be needed (duh!) as to what has been done with said information. When we speak to people we quickly make global assumptions about their understanding, literacy, motivation and the constraints within which they can operate when outside the clinical encounter. General Practitioners usually have the benefit, and in this context - a great benefit, of having known the patient and the family for many years. Other practitioners may not have that informational reservoir upon which to draw. General practice may itself see changes - pressures on the established patient - family doctor relationship.

The quote below is from the information prescription website:
Information prescriptions contain a series of links or signposts to guide people to sources of information about their health and care – for example information about conditions and treatments, care services, benefits advice and support groups.

Information prescriptions let people know where to get advice, where to get support and where to network with others with a similar condition. They include addresses, telephone numbers and website addresses that people may find helpful, and show where they can go to find out more. They help people to access information when they need it and in the ways that they prefer.
Working in nursing homes I know how demanding and challenging information exchange can be. While the above quote lists suggested content, I've had to signpost in person, once, twice, three times before the time was right for a carer to approach a specific agency for a resource.

Whatever your lingo, personalised information prescriptions are really cool - and hot. We need them.

After all isn't a prescription for drugs just another form of information prescription, molecular, biochemical? One that is also destined to become more personalised and yet on a different informational (genetic) level. More than anything else though we need a public, citizenry who can understand the value, potency of the infoscript in their hand. Is there an antidote for advertising?


 Although the informational exchanges in nursing homes and elsewhere are challenging: we keep trying. To do that the prescriptions should not be used as a means to say "Next!".

Crossroads have historically been meeting places. A space of choices (information) and signposts, make the right choice don't hurry.

Quality outcomes take time, but then I would say that ...

Thursday, October 06, 2011

Jarvis's book 'public parts' [ii]: The sanctity of clinical data, INFORMATION, knowledge ....

This post extends the axes displayed in the previous post (i) and continues the discussion. These posts are prompted by the appearance of Jeff Jarvis's book - not a reading of it. I suppose they are an ante-review?

As before in the figure I have placed information (and the person) at the center. From (i) - transparency may be a public good in politics, local government and public life, but does the same apply for an individual person? It could be that Jarvis identifies the benefits that can be accrued from being transparent about my medical conditions.

Notable individuals, frequently those already in the public eye, have done so with an activist intent. A key example is Terry Pratchet with his disclosure and account of living with Alzheimer's disease. Mr Pratchet has been able to raise the public profile of dementia, quality of life in senior years, and also euthanasia and individual choice. If publicness effects debate in this way then that is clearly desirable. As we have seen with the internet however, there is a market for our data whether personal or merely our internet browsing habits. Where do we go? What are we searching for - a new digital camera, old book, a new HD TV?

Pre-internet a problem for people with condition 'X' or 'Y' was knowing: what to expect? (Even now due to their health and information literacy, a great number of people will still be stuck, excluded and disadvantaged.) What are good strategies to adopt? How have other people coped with this? What happens next? What are the odds? Are there other people living with this? The only opportunities to engage with other people who have something similar may be when sat in the out-patient department. An opportunity a further remove may be the medical diagnostic appointment for various forms of imaging and tests.

These days of course the whole pathway is person-centered and information focused (isn't it?). There are online communities for people living, coping and dealing with the full gamut of clinical disorders, recognized and even some as yet without a place in the medical lexicon.

Part of the debate here for me is that online communities, forums often have rules, they have spam detection and should be 'secure'. Plus of course users are usually encouraged not to use their real name, and be discreet as well as all the other points of etiquette that apply. If Facebook or LinkedIn was to include a new revision that caterred for my 'public' health record then I still wonder if this is publicness of another order. If you assume public office then it is beholden on you to be transparent. It isn't that I believe that transparency on an individual level does not apply. My job has me taking an opaque person and trying to make things transparent.

Perhaps this is the art in health care: 
learning to read that which is opaque such that it is rendered transparent?

For all that though I can't help but equate transparency with politics, companies, NGOs and the like.

There's another thing with the very public health record 4-U; will clinical terminology be affected? This may be a good thing. There are a lot of people, groups who want to shake up the medical establishment, the drug companies and modern practices. Here on W2tQ I wonder about the terms that will be needed in and around Hodges' model. Should a new website use an existing nursing classification, a folksonomy or a combination?

Medical progress has been hard won, many communities around the globe have yet to have access to basic health care, doctors, midwives and nurses. While the developed nations continue to talk about person-centered care, there remain places where ongoing community-centered care would be welcome.

Working in mental health for three decades you know of psychiatry in dissent and the debates ongoing around stigma, access to services, diagnosis and the use and abuses of medication. I am an idealist in health and informatics, both as distinct enterprises and in that yet to be fully realised combined formulation.

I worry about the trends in personal information disclosure, the rise of self-diagnosis online, and the growth of counterfeit drugs sold on the web. Effective and informed self-diagnosis can save health services time and money, but success, safety, and savings are not a given. So much depends on literacy.

I do hope at some point to read public parts - it is very timely. We have to ask however, just how far does the market want to reach? Where or what exactly are the envelopes involved? Do we really want to take advertiser's values as one edge of the envelope? If the genie is easy to get back into the bottle then no problem ...

But where do you go to my lovely
When you're alone in your bed
Tell me the thoughts that surround you
I want to look inside your head

Where Do You Go To My Lovely
Peter Sarstedt

Monday, June 20, 2011

Article 10 of the European Convention on Human Rights: receive and impart information and ideas

Article 10 of the European Convention on Human Rights provides the right to freedom of expression, subject to certain restrictions that are "in accordance with law" and "necessary in a democratic society". This right includes the freedom to hold opinions, and to receive and impart information and ideas.

Article 10 – Freedom of expression 1. Everyone has the right to freedom of expression. This right shall include freedom to hold opinions and to receive and impart information and ideas without interference by public authority and regardless of frontiers. This article shall not prevent States from requiring the licensing of broadcasting, television or cinema enterprises.
2. The exercise of these freedoms, since it carries with it duties and responsibilities, may be subject to such formalities, conditions, restrictions or penalties as are prescribed by law and are necessary in a democratic society, in the interests of national security, territorial integrity or public safety, for the prevention of disorder or crime, for the protection of health or morals, for the protection of the reputation or rights of others, for preventing the disclosure of information received in confidence, or for maintaining the authority and impartiality of the judiciary.

Well there is clearly one -

purpose


Political

- in blogging. Many small voices can make a difference.

It is sobering to realise the responsibility; the responsibility that pertains not only when we receive, but also impart information and ideas. Hodges' model can be concerned with both.

Care is needed when ideas have political weight and a health impact; even though when in the guise of public (mental) health such information and ideas apparently lack inertia. You have to wonder about striking the balance. Forget physics - it's the masses that suffer here.

physic(s)
sick society

For how many decades have the health professions given the government(s) advice on alcohol?

For how long has the negative influence of advertising on children been questioned?

Always the balance.
So hard to find - like Political balls.

My source (and emphasis): Wikipedia
http://en.wikipedia.org/wiki/Article_10_of_the_European_Convention_on_Human_Rights

Thursday, December 09, 2010

Recipe II: Holistic care - Care pebble overhere!

...

WouldBeUser: Well there's no shortage of pebbles, the referrals come thick and fast.

ActualUser: That's why reflecting on that particular pebble is important, turning it - them, their situation over. Asking yourself is there anything I and the team have missed?

WouldBeUser: OK, the beach is still full of them!

ActualUser: Is it the pebble you are trying to see?

WouldBeUser: Ah, of course! Individualised care?

ActualUser: That's right. Nursing, health, social care and in fact good governance everywhere is about seeing the person. Sometimes it isn't easy; but if you pick that person out then you can count the rewards as you would the pebbles on the beach ...

Original image sources - see Recipe I

Sunday, December 05, 2010

Recipe: Holistic care - Care pebble turnover*

WouldBeUser: How can you sum up use of the health career - care domains - model?

ActualUser: Well it's a bit like you are picking and throwing some pebbles on the care plan or game board.

WouldBeUser: What - as simple as that!

ActualUser: Yes, but - NEVER underestimate the value of turning each of those pebbles over and reflecting, sharing...

*Also great for a game of nudge - nudge.

Original image sources:

http://imagecache.artistrising.com/artwork/lrg//4/417/7CV9000A.jpg
http://www.crglass.ca/images/dark%20green%20pebbles.jpg
http://www.crglass.ca/images/dark%20blue%20pebbles.jpg
http://www.crglass.ca/images/red%20pebbles.jpg